NGAGE for SharePoint Online

The Complete Intranet Analytics solution

Be Measurably More Successful

The Complete Intranet Analytics Solution

NGAGE, of course, gives you comprehensive behavioral analytics in relation to all out-of-the-box SharePoint Online features. But, critically, it can also report on the custom and third-party components you’ve added to provide a sophisticated, high-value experience for your users. One that SharePoint alone cannot.

For example, NGAGE can track all interactions with any custom Web Parts you’ve built using SPFx. And, if you’re working with Infodash, we have a dedicated solution.

And maybe you’ve added your own Guided Search functionality? In which case we can deliver exceptional insights. Whatever the extension, with NGAGE it’s simple to add new Entities and Behaviors to your data model to give you an integrated, ‘single source of the truth’ of how your environment is performing.

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The NGAGE Blade: In-Page Intelligence

Each page in your intranet matters. Each one needs great design, engaging content and functionality that supports daily workflows. With one click on the pop-out NGAGE Blade you can ‘live’ the user experience it’s delivering – right where it happens. With real-time Heat, Click and Scroll Maps, Audience Feedback campaign results and headline metrics around interactions with Web Parts, Search and AI tools, content owners have everything they need to drive performance improvement.

The NGAGE Power BI Reporting Suite

Designing, building and sustaining a successful SharePoint intranet is a relentless, multi-faceted challenge. Leadership teams need ‘big picture’ KPIs and insights to oversee the mission and to help them intervene early and accurately where there are performance and governance issues. The NGAGE Power BI Reporting Suite delivers on this. And much more, including the facility for rapid custom report development.

The NGAGE Blade: In-Page Intelligence

One click opens the NGAGE Blade that lives inside your SharePoint page. Apply Date and User Profile filters that define your target audiences. Review Page Maps, KPIs, and core behavior trends. Identify action points. Launch and monitor Audience Feedback campaigns. Capture screenshots or jump to governed, drillable Power BI views. Note that every Content Owner can be empowered with these essential analytics – without elevating SharePoint permissions or providing a Power BI license.

Key Blade Features

Interaction Analytics

Track Web Part interactions (Custom and Infodash), top Search terms, Link clicks, and AI agent sessions launched from your page. Because counting Visitors and Page Views is important. But it’s what people do when they land that really matters.

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Heat Map

Color‑coded density reveals top interaction zones—ideal for prioritizing hero content and primary CTAs. And for identifying wasted ‘real estate’. And where users are clicking on non-interactive content.

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Click Map

Counts and ranks interactions on tracked Web Parts and Links so you know which components are working for users. Note that you can specify what elements and behaviors get tracked from the Settings tab in the Blade.

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Scroll Map

Discover reach and linger points to eliminate ‘false bottoms’ and aim to surface critical content earlier. Know what’s been seen and read ‘below the fold’. And what hasn’t.

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Visitor Analytics

Track and trend your Unique Visitor counts. Understand their profiles in terms of the most prominent Departments, Locations and Job Titles – and of the devices and browsers they’re using

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Page Analytics

See Page View trends by Department, Location and Job Title. See Page Load Times, non-idle Visitor Time‑on‑Page, Busiest Hour, and navigation Sources/Destinations.

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Feedback Campaigns:

Use the Blade to configure, launch and monitor targeted feedback campaigns, so
each of your audiences can help you to be measurably more successful in delivering
on their needs.

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Interaction Analytics
Track Web Part interactions (Custom and Infodash), top Search terms, Link clicks, and AI agent sessions launched from your page. Because counting Visitors and Page Views is important. But it’s what people do when they land that really matters.
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Color‑coded density reveals top interaction zones—ideal for prioritizing hero content and primary CTAs. And for identifying wasted ‘real estate’. And where users are clicking on non-interactive content.

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Counts and ranks interactions on tracked Web Parts and Links so you know which components are working for users. Note that you can specify what elements and behaviors get tracked from the Settings tab in the Blade.
Group
Discover reach and linger points to eliminate ‘false bottoms’ and aim to surface critical content earlier. Know what’s been seen and read ‘below the fold’. And what hasn’t.
Group
Track and trend your Unique Visitor counts. Understand their profiles in terms of the most prominent Departments, Locations and Job Titles – and of the devices and browsers they’re using
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See Page View trends by Department, Location and Job Title. See Page Load Times, non-idle Visitor Time‑on‑Page, Busiest Hour, and navigation Sources/Destinations.
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Use the Blade to configure, launch and monitor targeted feedback campaigns, so each of your audiences can help you to be measurably more successful in delivering on their needs.
Group

Fast. Friendly. Practical.

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Personalized Experience

We’ve made the NGAGE Blade experience simple and intuitive.  Save your own go‑to filter sets so they are auto‑cached nightly for responsiveness. 

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Screenshot Capture

Click the camera icon to download a clean screenshot of any of the Blade’s analytics sections – so you can save and share a specific insight with those that don’t have direct access. 

Site Collection Roll-Up 

Select the ‘This Site Collection’ tab for aggregated Visitor, Page View and Interaction metrics – and headline analytics around File Views and Downloads. 

Audience-Scoped Results

In all cases it’s simple to filter the Blade’s maps, metrics and surveys to each of your target audiences - defined by any combination of Practice Group/Department, Job Title, Office Location and any custom user groups you’ve created. 

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Click-Through to Power BI

And if you have the required license/permission, one click can take you to the NGAGE Power BI Reporting Suite. You have the choice of jumping to the page-specific reports – or to the home page of the master SharePoint reporting suite.

Automatic Web Part Tracking

With just one scroll the Blade will identify all the Web Parts on your page. It then allows you to specify exactly how each is to be tracked and whether those user interactions are to be reported in the Blade and/or the Power BI Reporting suite.

The NGAGE Power BI Reporting Suite

The NGAGE SharePoint Intranet Analytics solution ships with a substantial Power BI Reporting Suite. It will tell you everything you need to know about the performance of your intranet environment and exactly who, how and when users interact with it. It includes around 25 KPIs (Key Performance Indicators) and over 50 in-depth reports. As these can be scoped simply to any date range, any audience and any Site Collection/Site/Page/Web Part, these out-of- the-box reports will probably deliver on > 90% of your use cases.

Essential Analytics and Insights

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Adoption & Engagement

NGAGE provides rich reporting around who, how and when people interact with Sites and Content so that Owners can continuously improve the value they deliver to their various audiences.

Who visits your site? From where and with which device/browser? How long do they stay? How do they navigate around the site and what Files do they choose to View or Download? Which of your Custom or Infodash Web Parts do they use? And how exactly are they interacting with them? Are their segments of your organization whom you’re failing to engage?

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Deep Search Analytics

However much you invest in UI design and information architecture it’s often users’ satisfaction with their Guided Search experience that will define the real and perceived value of your portal.

NGAGE tracks user behavior and outcomes in relation to Search Terms, Refiners, Result Sources and Result Selection. It gives you everything you need know to keep improving in this critical area.

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Flexible Permission Management

NGAGE allows you to create any number of ‘Super Users’ who will have visibility of NGAGE analytics in relation to your whole SharePoint environment. Otherwise, a user can only see data relating to Sites of which they are a Site Owner or Administrator.

Alternatively, you can use a model that’s unrelated to SharePoint and grant permissions on a Site-by-Site basis to Azure Active Directory Groups. And note that Power BI itself provides multiple features for customizing, exporting and sharing reports with any number of audiences.

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Content Contributors

in support of both Communications and Knowledge Management agendas NGAGE provides deep information around who, where, when and how people choose to create, upload and modify content. And where they don’t.

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Governance & Compliance 

NGAGE provides Administrators and Governance teams with a deeply drillable ‘top down’ view of how their SharePoint environment is growing and changing and where governance and compliance can be improved, for example around Site Creation and Inactive Sites.

NGAGE also brings a strong audit compliance functionality. So you can know the specific behaviors of any named user. And who and how and when any piece of content has been touched. And who has not complied with a specific requirement, for example, to download an important document. With NGAGE you are never more than a few clicks away from the answers you need.

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Simple Custom Reporting

When the out-of-the-box reports aren’t quite what you want, it’s simple to create and share the precise custom reports you need. Because Microsoft Power BI is an intuitive, easy-to-learn reporting and publishing tool. And because NGAGE’s ‘Cube’ contains hundreds of pre-built calculations that you can simply ‘drag and drop’ to create your perfect view. 

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Advanced Product Architecture

The NGAGE SharePoint Intranet Analytics solution is hosted securely in your own Azure subscription. It uses several of Azure’s PaaS (Platform as a Service) features to capture and process data about your environment and how it is being used. NGAGE uses Azure Functions to sync with Azure Active Directory and to maintain a definition of your SharePoint topology.

Behavioral data around SharePoint and Infodash components is captured using JavaScript injection techniques and by leveraging the Graph API. Azure Service Bus is used to provide virtually unlimited messaging scalability and resilience. Data is processed and stored in an Azure SQL Data Warehouse. This is consumed by a Tabular Cube which can be hosted in Power BI Premium or Azure Analysis Services. NGAGE also leverages DevOps pipelines and Azure Lighthouse to ensure smooth product deployment and ongoing support.

How it works

3-Step Data Journey: From Tracking to Insights

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Tracking and Integration Data

NGAGE tracks data from various sources using Microsoft APIs and script injection for comprehensive tracking. It also provides APIs for easy integration and tracking of custom apps hosted on Microsoft Site, Teams, or PowerPlatform apps and flows.

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Efficient Data Storage and Management

NGAGE stores data on your cloud tenant efficiently, ensuring high availability, security, and performance. By following Azure best practices, it scales down plans to save costs, and allows users to configure and decide what data to track based on their needs.

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Comprehensive Data Processing and Reporting

NGAGE uses the star schema model for its ETL process, optimizing data cleaning and organization for tabular cubes. This flexible ETL runs independently on integration services, allowing hosting on VMs or serverless environments, and the cubes can be hosted in analysis services, making them accessible to any reporting tools.

Be Measurably More Successful

Interested in a specific point solution? Want to discuss the strategic potential of our NGAGE Intelligence analytics platform? Please do get in touch. You’ll find us very responsive.

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Frequently Asked Questions

We’re here to help with any questions you might have! Just use the ‘Contact Us’ option to get in touch. For quick answers, check out the FAQ below.

Does SharePoint Analytics work across multiple SharePoint tenants or geographies?

Enterprise-grade SharePoint Analytics platforms support multi-tenant and multi-geo environments, consolidating reporting across regions or business units into a single view.

Is NGAGE a third-party tool for SharePoint?

Yes. NGAGE is a third-party analytics platform for SharePoint, built to track user behavior, adoption, and content performance across SharePoint intranets extending beyond SharePoint’s native reporting with added coverage for Microsoft Teams and Copilot.

What is SharePoint Analytics?

SharePoint Analytics is the process of tracking, measuring, and analysing user behaviour
across SharePoint sites. It provides insights into

  • page visits and interactions with their content
  •  content contributions
  • search behaviour and performance
  • how users navigate the environment and by which devices and browsers
  • user behavior in relation to all the SharePoint and third-party features (including AI
    tools) that have been made available.

Ideally all this data has been captured with associated user profile data so that the behavior
of organization segments can be compared and contrasted to highlight any adoption and
engagement issues. SharePoint Analytics also refers to the tracking of administrative,
governance and performance issues, for example around

  • site proliferation
  • stagnant sites
  • page loading speeds.
How does SharePoint Reporting help businesses improve their digital workplace?

SharePoint Reporting turns SharePoint Analytics data into actionable dashboards. The modern Digital Workplace is evolving rapidly, most obviously with the integration of MS Teams and AI tools. But a SharePoint-based intranet is still at its core, and fundamental to its success in driving personal and collective productivity. It might be through

  • improved navigation
  • a better search experience
  • the development of content strategies that are fresher and more integrated with daily
    workflows
  • the addition of features that enable user contributions and interactions

Good SharePoint Reporting, built on strong analytics, can provide countless opportunities to intervene early and accurately where there are issues and to drive continuous improvement.

What types of data can SharePoint Analytics track?

Advanced SharePoint Analytics can track:
● Page visits & time spent on page
● User journeys across the intranet
● Click tracking, Heat Maps and Scroll Maps
● Document views & downloads
● Search queries & content discoverability
● Engagement with links, menus, buttons, announcements, & web parts
● Interactions with lists, libraries, and SPFx custom components

Does SharePoint Analytics include support heatmaps and click maps?

Yes. Advanced SharePoint Analytics tools include Heat Maps, Click Maps and Scroll Maps helping organizations visualize user engagement within intranet pages and identify high- and low-performing content areas.

Can SharePoint Reporting include custom dashboards?

Yes. SharePoint Reporting uses Power BI or other BI tools to create fully customizable dashboards for departments, site owners, leadership teams, and content creators enabling deep analysis across the SharePoint Intranet.

What are the most useful SharePoint Intranet reports?

Popular reports include:

  • Intranet adoption report
  • Top pages & least-used pages
  • Search performance & failed queries
  • Document usage analytics
  • Department-level activity reports
  • User engagement & click tracking
  • Content governance & lifecycle reports
Is SharePoint Analytics suitable for large organizations?

Yes. Enterprise-class SharePoint Analytics platforms support large data volumes, multi-site intranet structures, and thousands of users, offering detailed reporting without compromising
performance.

How does SharePoint Analytics improve content governance?
Analytics highlight outdated, unused, or low-performing content. This helps intranet administrators clean up pages, improve navigation, enhance metadata, and ensure the SharePoint Intranet remains relevant and efficient.
Can SharePoint Analytics track custom SPFx web parts and third- party components?

Yes. Modern analytics solutions can track user interactions within custom SPFx web parts, third-party components, embedded apps, and custom intranet elements, providing complete visibility into digital workplace usage.

Does SharePoint Reporting integrate with Office 365 data?

Yes. SharePoint Reporting can combine insights from Microsoft 365 tools such as Teams, OneDrive, Exchange, and Yammer, helping organizations understand their complete collaboration ecosystem.

How does SharePoint Analytics help improve search and navigation?

Analytics reveal what users search for, which queries fail, and which links they click most and where those items appear in the results page. This helps optimize navigation, metadata, site structure, and content placement, improving employee productivity.

What are the business benefits of using advanced SharePoint Analytics?

Improved intranet engagement

  • Higher user adoption
  • Data-driven decision-making
  • Better content performance
  • Stronger governance and compliance
  • Optimized search and navigation
  • Enhanced overall digital workplace experience